Exports is now a high priority with company looking to take its products to new geographies.

Adi Godrej, chairman, Godrej Industries said, “We want to increase the exports of our products to international markets. Our growth will be fuelled organically as well as through acquisitions. The Rs 400 crore raised from the recent rights issue will be used for this.”

When quizzed about acquisitions in homeland, Godrej said that they are to domestic inorganic growth also but there are hardly any viable options.

Geographies believed to be on the radar are Brazil, Nigeria, Egypt, Vietnam, China and Indonesia and most probably in the hair care category itself.

The analyst and investor meet report highlights plan to introduce international brands in India.

Apart form this, GCPL has already started shipping its products to Keyline Brands Ltd (powder hair dye in bottles and FairGlow soap) and Rapidol Pty Ltd (Godrej No. 1 soap, Renew hair colour).

Exports business has risen from Rs 8.5 crore to Rs 15.5 crore from financial year 2003 to 2008.

Analysts seemed very positive about company’s domestic business following a conference call on Tuesday, and more so about the international plans.

Says Anand Shah of Angel Broking: “With the hair extension/accessories market growing so rapidly, the potential for expansion of the Kinky Group in the African markets is huge and very interesting.”

Godrej said the company intends to expand Kinky’s business in South Africa as well as to other African-origin countries.

Hozefa Topiwalla and Divya Gangahar of Morgan Stanley Research Asia/Pacific also admitted to have come back positive from the meeting.

“A combination of a successful relaunch of its hair colour business and Cinthol and Godrej flagship brands is expected to help the company deliver strong 20% net profit growth in the current fiscal,” they estimated in a report on Wednesday.