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Mumbai, April 18, 2008; The Godrej Group, one of India’s largest conglomerates, announced its new Marketing and Branding strategy at its headquarters in Mumbai today. The strategy outlined a clear roadmap to invest in a renewed Godrej Master Brand and corporate identity to support the targeted revenue growth of 25-30% compounded annually, for the group.
Speaking on the occasion, Group Chairman, Adi Godrej said “The Indian consumer now has a more demanding and youthful mindset. At Godrej we have always been at the helm of changing and redefining the marketplace and this will now be reflected in a marketing and branding strategy that accelerates profitable growth.”
Godrej worked with Interbrand, the world’s lead branding consultancy to study the Godrej brand across employees, consumers, investors and business partners and redefine its approach to harnessing the brand’s intrinsic strengths. “Consumer insight has always been an important part of our decision-making. We now want to make our proprietary consumer research the core of our business strategy and create a unique consumer experience associated with Godrej” said Jamshyd Godrej, Chairman, Godrej and Boyce.
As a result of its new Marketing and Branding strategy, the Godrej group unveiled its new corporate identity. “The revitalized corporate identity is a result of a detailed analysis of our vast product, service and business portfolio. Using the Godrej brand as a unifier of our businesses and people made sense because it is our most valuable asset, it cannot be replicated and it spans all our businesses” said Tanya Dubash, Executive Director and President, Marketing.
Going forward the group’s leadership announced its intent to invest significantly in the Godrej Master Brand as part of a systematic plan for creating a strong Godrej brand franchise through strategies for product and brand development, retail channel strategy, communication and talent management. The initial phase of the initiative will build the Godrej Master Brand in tandem with the four businesses of personal grooming, furniture, property and aerospace.
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