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The Appliances Division of Godrej & Boyce Mfg. Co. Ltd. has announced a technology revolution in the market with its large range of refrigerators using zinc oxide protection (ZOP) technology. The company is offering a 10-year rust free warranty on this range of refrigerators in the country.
The new range of refrigerators is made with 100 percent galvanized steel, in contrast to regular cold rolled steel. During the galvanization process, steel is coated with zinc, which renders the surface resistant to corrosion. When atmospheric oxygen comes in contact with zinc, the formation of zinc oxide helps prevent the breakdown of the surface integrity of the base steel substrate, unlike the iron oxide (rust) in regular steel.
While galvanized surface alone is adequate to prevent formation of rust; Godrej refrigerators are further given a coat of Epoxy powder. This dual process of galvanization and powder coating gives each refrigerator a double protection.
Rust on refrigerators is a major concern among customers especially in India due to tropical climate. In addition, factors like salinity, industrial pollution, and temperature variation add to the problem. Once rust is formed on refrigerators, not only does its appearance diminish but its life is also reduced drastically. Rust on refrigerator surface tends to be easily picked up by human hands and is transferred to other metal surfaces which also begin to rust. Also the chance of contaminating the food with rust looms large in such situations.
George Menezes, COO, Godrej Appliances Division said,” Godrej has always been known for its consumer centric approach in all its offerings to give them the most relevant technology. With our evolutionary ZOP technology refrigerators, we have declared an all out war on rust and are looking forward to removing the fear of rust from minds of consumers.”
Effective April 2006, Godrej has commenced manufacturing of all refrigerators using ZOP technology. They will be available through Godrej’s huge network of dealers across the country as well as company owned showrooms. The new range will be supported by an attractive advertising campaign that has been designed to generate awareness about rust. |