Hindu Business Line, September 12, 2006. Mumbai. Having shifted its focus from being merely a refrigerator manufacturer, by foraying into washing machines,, micro-waves, air-conditioners and DVD players in the last few years, Godrej & Boyce Mfg Co Ltd- Appliances division, expects a phenomenal growth in its non-refrigeration business in the coming years. Addressing newspersons here on Friday, its COO Mr. George Menezes said the company has drawn up aggressive plans to consolidate its strong position in the consumer appliances market by launching several new innovative products in five categories almost on a quarterly basis. “We expect these measures to result in a growth of at least 25% in our revenues in the coming years. Compared to a turnover of Rs 750 crore last fiscal, we are projecting a turnover of over Rs 1,000 crore for current fiscal,” he said. Godrej & Boyce have recorded around 70% of revenue from refrigeration while the other four categories-washing machines, air-conditioners, microwaves and DVDs contributed the remaining 30%. “Going forward, we expect the contribution from non-refrigeration categories to grow significantly. During the current fiscal, we expect their contribution to go up to 35% while contribution of refrigeration category to come down to 65% notwithstanding a growth of 25% in its sales volumes,”Mr. Menezes said. SOUTH TO UP CONTRIBUTION Godrej & Boyce, which enjoys a dominant presence in the South with 22% share in the refrigerators market, expects the contribution to grow up to around 30% following the launch of Eon range of frost-free refrigerators, its Vice President, Sales & Marketing, Mr. Kamal Nandi said. The company also expects its market share in frost free segment to grow to 25% from the existing 15%. FIVE INVESTMENTS The Godrej & Boyce Executive Director and President, Mr. Phiroze D. Lam, said the company has drawn up plans to invest around Rs 100 crore for setting up a first free refrigerator making facility near Pune.  “The facility near Pune would be double our frost free refrigerators capacity to 7 lakh units by late-2007 from existing capacity of 3.5 lakh units per annum. The frost free market is expected to almost double by 2009 and occupy a dominant position in the refrigerator market,” Mr. Lam said.